Violet’s passion for healthcare and the psychology behind customer behavior drive her dedicated focus onintegrated healthcare marketing. As President of Daggerwing Health, Violet helps health and wellness brands with connect with people – driving them to seek information sooner, make informed decisions, adhere to treatment and build communities of support.
As a trusted advisor to leading healthcare companies, Violet has led numerous corporate and product launches across a wide range of categories Siemens, P&G, Johnson & Johnson, Merck, Pfizer and many others. She uniquely understands how to integrate data and marketing technology to better serve healthcare consumers, patients, physiciansand the entire healthcare ecosystem.
Prior to taking on her new role at Daggerwing, Violet was a Global Client Leader managing enterprise business at Omnicom Health Group. Her work involved marketing transformation with a focus on digital strategy and technology platforms. Violet previously spent eight years building a strategic consulting practice within a leading healthcare agency, and over the span of her career has launched brands across DTC, HCP, B2B, OTC, Rx, diagnostics and health technology.
Violet received a BS in Biology and Psychology from Georgetown University. She recently served as Vice-Chair of non-profit HealthyWomen.Org, is a founding member of the NY chapter of Omniwomen, and is on the executive committee of the Coalition for Healthcare Communication.
When she’s not working, Violet enjoys exploring the world with her husband and 2 children.