Moshe is a true expert in understanding and communicating with people. His work ranges from branding and identity building to product development, consumer testing, communication research and strategic planning. He has worked intimately with companies such as March of Dimes, Welch Allyn, Phillips, UCSD Healthcare, Stanford University and the Robert Wood Johnson Foundation. Moshe is the founder and CEO of ResearchWorks, a strategic marketing and consulting firm that helps companies in the business of health improve their performance. He earned a Master of Public Health from San Diego State University and a Ph.D. in Communication from Stanford University.