Three HealthCorps Schools Awarded Breakfast Scholarships
Recently, the California Milk Processor Board partnered with 15 school districts across the state for the seventh annual Breakfast Challenge. During the three-week challenge, each campus aimed to encourage its students to eat breakfast with milk at school, and to track the results. At the end of the three weeks, the campus with the greatest increase in breakfast participation in each district, was poised to win $3,000.
Got Milk wanted to remind students to fuel up with the most important meal of the day. Studies have shown that eating breakfast helps students do better in mathematics and in school performance overall. Breakfast also boosts vitamin intake, helping to increase students’ energy and focus. The Breakfast Challenge ( (http://www.prnewswire.com/news-releases/california-school-districts-vie-for-40000-in-prizes-in-got-milk-breakfast-challenge-269867451.html), which ran from August to October, encourages daily breakfast consumption with milk at school, through this friendly competition between school districts.
Megan Cornejo, a coordinator at Palm Desert HS shared her strategy:
“I had started putting challenge mentions in the daily announcements every day, and I put up Got Milk posters all over campus. I also passed out the Got Milk T-shirts to the first students who got in line to get breakfast. The students really loved the shirts.”
Megan’s take on the benefits of the challenge:
“Got Milk was involved to help students feel motivated to eat breakfast. And with the schools competing against each other in a friendly rivalry competition, I think it motivated a lot of students (in my school) to beat the other schools!”
Three high schools from three different school districts received prizes for increasing breakfast participation…. HealthCorps (via Living Labs and HealthCorps University) is active in each of these three schools! Congratulations to Rancho Mirage, Palm Desert, and Coachella Valley High Schools on winning the challenge and receiving your breakfast scholarships!! Coachella Valley HS had a 45% increase in breakfast consumption!
Special shout out to NOVA Academy and coordinator Anayeli Zavala – the school came in a close second in their district with a 42% increase in breakfast consumption!
-Amy Hendel, PA/HealthCoach